At Empowerly, I took the lead in redesigning their website and crafting CRO-focused landing pages to create an engaging, user-friendly experience for students and families navigating college admissions. By leading the UI design team, I developed a cohesive visual system, improved navigation, and optimized lead capture through strategic A/B testing. The project wasn’t just about functionality—it was about creating a seamless, intuitive, and visually compelling platform that meets user needs while driving measurable results for the business.